Have you ever felt that you have been writing good informational articles but your articles are not ranking on Google page 1?
And how do keyword research and analysis play a vital role?
It may be you’re Heading is not catchy or it may be various different things. But one of the most underrated things the newbie bloggers don’t consider is “Keyword Research and analysis”
If you are here to grab some knowledge regarding How to do keyword research and analysis.
You are in some luck.
Because these articles will guide you on how to do keyword research and analysis in a step by step process.
Keyword research and analysis provides you with specific search data that can help you answer questions like:
- What are people searching for?
- How many people are searching for?
- In what format do they want that information?
You may be thinking, Why is all this required, and Why all this is important? Why we cannot just write the content that we like and publish on our website and drive traffic to our site?
Why Keyword research?
The main reason why Keyword research is the main factor in SEO is that it drives the right traffic to our website. If your articles are userfriendly it helps in reducing the bounce rate to your website. Which basically increase your website authority.
In short Keyword research helps you understand who your customers are, what are they searching for and what are their needs?
Here is an example. Bata House is a local Sports shop that deals mostly with Cricket accessories. They want to know, Who their customer is? What are their needs?
These are the questions you want to know?
- What types of cricket bat people are searching for is it Season Bat, Tennis bat, etc?
- Who is searching for these terms?
- When these searches are done? Is it in winter, summer, or rainy season?
- What words do they use?
Cricket bat for men
Cricket for kids
Best cricket bat.
Different accessories that are required to be a great cricketer
- Are this researches happening on mobile or on the computer?
- Where are our customers from, are they local or international?
These are the questions that customers are asking for if you can write articles that can solve all of these problems your articles would be loved by your reader and wouls be rank on page 1 on Google.
Keyword research steps
1) Discovering keywords
2) Search Volume
3) Long-Tail Keywords?
4) Search intent?
There are fewer keywords that you can rank for understanding what keywords you can write articles on.
All you have to do is take your products or services word and type in the Keyword planner you will get results reading those words you have typed in these are the related questions your buyer have queries on.
Let’s use the example of “Umbrella” and type in keyword planner we get the result like.
- Best umbrella for kids
- Umbrella size
- Umbrella design
After you get this type of results you will notice that you will also get the search volume result for that product or services. This is important if you get the keyword for your articles, but what if the search volume is low, who will read it.
Once you know what keyword to target and knowing search volume you will drive traffic to your website.
2) Search Volume
Search volume is nothing but the searches that people make for that particular keyword.
Higher the search volume the more competition for that particular keyword. If the keyword has a high search it means it is difficult to rank on Page 1 because of big brands taking that position.
You can know what you’re competitors are ranking for and researching about your competitor keywords you can target those keywords with less competition but with a good search volume.
Typically, the higher the search volume, the greater the competition and effort required to achieve organic success.
In, many cases it may be most adventurous ti target highly specific, lower competition search terms. In SEO we call those long-tail keywords.
3) Long-Tail Keywords
If we type in “mobile phone” on google and your website is ranking on the first page is it good?
We would be super happy to rank on the first page with the keyword “mobile phones”. This keyword has a search volume of more than 50000 in a month.
But this keyword will not bring you sales or very minimum sales because Google does not understand what the target audience is searching for. It will show all the results for mobile phones.
But the intent of the buyer is not shown
Does he want to buy a mobile phone?
Is he searching for mobile phone information?
Is he searching for a mobile phone shop?
Google does not understand the buyer’s question that is why even if the search volume is high for that particular keyword but the click rate is quite low. That is where long-tail keyword comes into play.
Long-tail keyword search volume might be lower but the conversion rate is high.
For example, if the buyer is searching for “Mobile phones under 15000” the intent of the buyer is specific google understands the buyer wants to know to prices for the mobile phone under 15000.
In short the more specific the keyword the more conversion you get.
4) Search Intent
The search intent is nothing but the intent of the buyer for that search queries.
There are 3 types of search intent
- Informational Queries
- Transactional Queries
- Navigational Queries
1) Informational Queries
The queries which need information for that particular search is known as information queries
For example Mahatma Gandhi the buyer wants information for Mahatma Gandhi. Which says I want to read more about him.
2) Transactional Queries
The queries which are more specific or maybe a comparison. The searches which want to take action
Best Laptops under 2000 or
Hp laptop vs Dell laptop which one is better.
3) Navigational Queries
The queries which are very specific and for those particular brands.
Tshirts for men Roadster.
Women shoes Nike.
Best Keyword Research tools
There are many keywords tools in the market but this is a list of the best keyword tools which you can use. Some of them are free keyword tools others are paid ones.
Free Keyword Tools
- Google Trends
- Answer the public
- Keyword surfer
- Keyword tool.io
- Bulk Keyword Generator.
Paid Keyword Tools
- Longtail Pro
- Think like a customer. Identify your target audience and put yourself into the shoes of a customer when you create your initial list of keywords.
- Study the competition.
- Understand the long tail keyword.
- Use keyword research tools.
The main thing to do is write articles for your target audience which find the answer in your article. If you write an article as per your customer needs and interest.
I can definitely tell you that you will rank higher in the Google Search Engine.